Our Lancaster PA Online Marketing Services

Search Engine Optimization

SEO is the process of creating and optimizing a website in order to be found by major search engines. This includes both optimizing work on every page of the websites to focus on a particular keyword in your industry and outside influences that help a page rank higher.

Keyword Research

To begin with, E-Impact Marketing will do detailed keyword research to find out what your potential clientele are searching for online and the search terms they are using. We look for high volume keywords that have a lower level competition and then implement them on the pages.

On-Page Optimization

When we have found a suitable keyword or list of keywords, E-Impact Marketing will implement those keywords on the pages of your site. These keywords are implemented in titles, text, meta tags, filenames and many other ways on the chosen page.

Off-Page Optimization

After a page is optimized, we then seek to promote that page in the search engines. We do this by first informing the search engines that this page or pages exist so the search engines can index them. Then we try to find high-quality websites in your field to link to that page. All of this will increase the possibility that your new page/s will rise closer to the top of the searches.

Mobile Friendly Development

We strive to ensure that your websites works well with any device. This includes photos that are optimized for mobile users, responsive websites design and other factors related to a website that works well across all devices.

Website Analytics

Google Analytics on your site us the opportunity to closely evaluate what is happening to your visitors. It shows the number of visitors, pages visited, time on your site, what actions they took and much more.

Conversion Tracking

Our goal is to have a potential client perform an action on your websites besides just clicking around. We want them to either call in, purchase an item in the store, fill out a form or be added to your mailing list. When they do this, it is considered a “conversion.” When we track conversions in Google, it can both reduce your cost for paid ads and increase the value of your websites.

Email Automation Marketing

A platform that will capture leads from your website’s visitors and allow us to see the items of interest and thus provide helpful email content to keep them engaged.

Guest Blogging

We would find a blogging platform to write specific blog posts that relate to your business and then have them posted on various blogs around the web. We look at varying the authority ranking of the blogs and the cost per post will vary with the ranking of the blog.  (One blog can cost between $100 and $400 depending on the domain authority of the site we are posting to).

Link Creator Blogging

A method of writing very high-quality blog posts with helpful information and then reaching out to people who might want to link to it.