Company Values
Generosity
Matthew 10:8 “Freely you have received, freely give.”
Community
Matthew 22:39 “You shall love your neighbor as yourself.”
Wholeness
John 10:10 “I have come that they may have life, and that they may have it more abundantly.”
Honesty
Matthew 5:37 “Let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.'”
Role Responsibilities
The Analytics + Attribution Specialist is responsible for tracking all of the data around a client’s website. This involves both internal and external factors. This will involve;
- Working With GTM
- Setting Up GA4 Accounts
- Configuring Key Metrics Per Client On GA4
- Data Collection & Analysis From Multiple Sources (including paid media, organic channels, and CRM systems)
- Develop And Implement Attribution Models (e.g., first-touch, last-touch, multi-touch, data-driven) To Measure The Impact Of Campaigns
- Identify Key Touchpoints In The Customer Journey And Measure Engagement Across Different Stages Of The Funnel
- Provide Data-Driven Insights To Marketing Teams, Helping Optimize Campaigns And Drive Revenue Growth.
Job Requirements
- 3+ Years of Experience in the Google Analytics platform
- Understanding of how to build attribution models
- Experience working on GTM
- Experience pulling key metrics from data
- Ability to interpret complex data sets and extract actionable insights.
Benefits
- PTO Days
- UTO Days
- Weekly Company Lunch
- Paid Holidays
- Limited Remote Opportunities
- Health/Wellness Stipend
- Medical Stipend
- Annual Vacation Bonus
Job Category: Analytics
Job Type: Full Time
Job Location: Lancaster